where all begun.
I grew up in a small town in Baja California Sur, México, with a curious mind and a strong visual imagination. I was the child asking too many questions, cutting images apart, making collages, and trying to understand how ideas, stories, and feelings could take shape in the world.
Raised by a teacher father and a nurse mother, I learned early to value both intellect and sensitivity — structure and intuition, thought and care. Those dualities still shape the way I work today.
One of the earliest clues to who I would become was a collage I made as a child with the words “Viva La Diferencia”. It captured something that continues to define me: a deep pull toward difference, culture, movement, and the creative tension between worlds. I still see that piece as an early self-portrait of the life I wanted to build.
My personal practice lives at the intersection of art, design, writing and photography. It is rooted in building visual narratives and concept‑driven experiences that hold both emotional depth and clarity. I’m interested in creating something that isn’t just visually compelling, but deeply felt— that creates presence, resonance, and meaning.
Alongside this, I work in brand design and storytelling for one of the world’s most influential global sports brands, where I apply a strategic and culturally attuned lens to large‑scale creative campaigns. My professional path has been anything but linear, shaped by movement across disciplines including Sales Go‑To‑Market, Digital Transformation, and Brand Creative, as well as by experiences across countries and cultures.
Over the years, my work has taken me across Mexico, South America, the United States, Japan, Korea, Australia, and Southeast Asia & India—contributing to brand campaigns, immersive experiences, and creative execution across diverse teams. This range has become central to my perspective, informing how I approach storytelling, collaboration, and design at scale.
At the center of both my personal and professional work is a simple impulse: to create work that feels alive, honest, and expansive—work that invites people to feel something, see differently, and connect more deeply.