Led the concept ideation, storytelling strategy, and developed visual content for partner experiences in multiple Nike showrooms located across Asia, the Pacific region, and Latin America. Ensuring that all narratives were meticulously crafted to align seamlessly with the brand's established standards and identity, catering specifically to resonate with the intended target audience. This multi-faceted role uniquely combined elements of creative vision, strategic thinking, and a profound understanding of how best to position the brand within the overarching go-to-market strategy. It involved the seamless integration of cutting-edge digital tools and pioneering a new wave of experiential partner marketing across all geographical regions within Nike.
This work not only represented a significant achievement in the implementation of innovative brand experiences for business partners but also set a notable precedent within the organization.